As a service
We are a specialised group of marketers who were were part of global tech companies such as Intuit, TechOne, WebTek, WSO2 etc.
Technology is not an impulse buy.
It’s consultative and considered. There’s a buying committee. It takes time. We get it.
Funnels, Frameworks and the Fear of the Unknown
Technology is broad and an unknown area for some marketers. But there are tried and tested methodologies and frameworks that help streamline marketing activities. Whilst we use these EOP’s to RACE’s to plan and hash things out, we believe the intrinsic knowledge about the tech buyer and the insights that come from the seller are far more powerful than anything else.