The WSO2 Story
Positioning WSO2 as the default choice amongst young techies
The objective was to create brand salience amongst young graduates and position WSO2, (the only 100% open source company) as their ‘no brainer choice’ when it comes to employment.
The WSO2 HR team had a few challenges in relating their story. By understanding the various micro moments and events of their core audience, we created a variety of strategies and content to entice and get the WSO2 brand noticed.
Examples of content created:
- Tshirt branding for events
- Anniversary ideas
- Booth designs
- Internal circulations designs
- HR video creation
- Poster and banner designs