The WSO2 Story

Positioning WSO2 as the default choice amongst young techies

The objective:

The objective was to create brand salience amongst young graduates and position WSO2, (the only 100% open source company) as their ‘no brainer choice’ when it comes to employment.

Content Creation:

The WSO2 HR team had a few challenges in relating their story. By understanding the various micro moments and events of their core audience, we created a variety of strategies and content to entice and get the WSO2 brand noticed.

Examples of content created:

  1. Tshirt branding for events
  2. Anniversary ideas
  3. Booth designs
  4. Internal circulations designs
  5. HR video creation
  6. Poster and banner designs